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Home-Start's Snowflake Appeal.  Brand new for winter 2013.  Live: November 2013 - January 2014. Because the children we support are as unique and fragile as snowflakes.

Launched by Kirstie Allsopp in Good Housekeeping magazine's December 2013 issue, the appeal is to raise vital funds to support vulnerable children across the UK. When parents suffer tragedy and hardship, children can suffer for a lifetime. Home-Start’s mission is to reach every child who needs us.

"Children and families are like snowflakes - unique and fragile.  The appeal is a brilliant metaphor for the way Home-Start helps people. This is an amazing organisation - on the ground, helping people.  If you want to help anyone in the UK, Home-Start is the best way to do it."

Kirstie Allsopp 


Make a one off gift of £5, £10, £20 or whatever you can. Alternatively, you can set up a regular direct debit.

Or donate via text, by sending a message with SNOW23 £3 - or any amount you wish using this format - to 70070.


Purchase Snowflake pin badges for £1.


Download our free Snowflake app from Google Play  or from The App Store. (If you are browsing, it's just called Snowflake).  And share it with your gaming friends.

Get involved

  • Have a sponsored snowball making event at school or work
  • Bake and sell delicious snowflake cupcakes
  • Ski, crochet, snowboard, sledge, make a snow globe – do something you love and share it on our Facebook or Twitter pages, using #snowflakeappeal #homestart

More on fundraising ideas, tips & resources >

Join and share
Follow and share: please share news and pictures of what you have done, tell people about the appeal and help us generate an avalanche of support.



You Tube


 Thank you


IMPORTANT:  Donations made using the options above will go to Home-Start UK to help us set up new Home-Starts and support existing Home-Starts in 300 communities of the UK.  If you want to donate to or fundraise for a particular local Home-Start, please contact yours directly for details on how to help.  (Why is this? Look at the 'local' tab on this link).

Many young children are surrounded by hardship or tragedy: from bereavement to isolation or disability; from a mother with post natal illness who cannot connect with them, to a father with drug and alcohol problems; from financial hardship and food shortages to terrible housing. Tragically, in a quarter of families in the UK, children are facing many of these challenges at once

Over the last 40 years Home-Start has supported over a million children. Our trained volunteers visit families in their own home, offering tailor-made help and friendship to families struggling to cope. Our support gives children a more secure, happier home life, improving their future life chances.

Volunteers offer emotional and practical support crafted for the unique circumstances of each child; helping parents attend appointments, cope with illness or disabilty, assist with routine and reduce chaos, organise finances and access emergency support, find local support groups, encourage the development and learning of their children, and much more besides.

Unique & fragile
Four year-old Lizzie was malnourished, sad and missing out on her childhood. She had no winter clothes and wasn’t attending school regularly. Her mum was suffering from agoraphobia and post natal depression after giving birth to Lizzie’s sister and was afraid to leave the house. Walks to school and shopping became impossible. Home-Start offered Lizzie’s mum support for as long as she needed it and she is now on her way to recovery. Their volunteer organised food parcels and helps mum on shopping trips and school runs, with time for fun at the playground on the way home!

Reaching more children at Christmas
Chloe's mum works but lives hand-to-mouth. Every day she juggles paying her utility bills or buying food; she doesn’t have any spare cash at the end of the week. Her dire finances forced her to pawn her dead mum’s engagement ring just to be able to buy essentials. Christmas is extra hard. The only way Chloe will have a Christmas is for her mum to get into debt; she is still paying off last year’s loan.

"Poverty is like depression. Unless you have experienced it, you have no idea what it's like" Chloe's mum

Chloe’s mum is one of Britain’s working poor. She’s desperate to stay at work and be a positive role model for her children.

Your support will help us reach more children and families. Thank you.

  • Become a Snowflake Appeal supporter

If you want to be involved in Home-Start's Snowflake Appeal in future, please contact us.  Let us know if you want to raise funds, raise profile, or support us in other ways.

Kirstie Allsopp, TV presenter
Home-Start ambassador Kirstie Allsopp launched Home-Start’s Snowflake Appeal on 1st November 2013 in Good Housekeeping magazine and dedicated her Christmas Crafts book to our work. She told us why she is supporting our Snowflake Appeal:
"Home-Start has really got under my skin. They make an immense difference to children’s lives. They are so effective. And so cost effective!  That’s why I’m supporting The Snowflake Appeal, and I hope you can too.” 

Stevie Parle, chef at the Dock Kitchen and TV presenter:
Stevie is passionate about the importance of families cooking and eating together, so he has kindly given us this Snowflake garibaldi biscuit recipe for you to try with your little ones. He explains why he's backing The Snowflake Appeal:
"As a parent I know just how hard parenting can be, and without the support and indeed privelege I am lucky enough to have I can really see how it could get to be too much. Home-Start seems to be a brilliant way to help in a really practical way. The funds raised from their new Snowflake Appeal will help them to continue their vital work, and it just seems like a lovely - and fun - way to raise money. I'm supporting the appeal and I hope you can too."

Lindsay Nicholson, Good Housekeeping editor
A former scheme trustee and current Ambassador of Home-Start UK, Lindsay helped launch The Snowflake Appeal with wonderful editorial and an interview with Kirstie Allsopp in the Christmas 2013 issue of Good Housekeeping. She says:
"Such a brilliantly simple idea. I hope that as well as wondering if it will snow for Christmas people will wonder how they can help the Snowflake Appeal over the festive season!"

Marcus Lyon, Home-Start ambassador & chair of the Consortium for Street Children says:
"I endorse Snowflake because our individual support is a ray of sunshine on the winter of childhood disadvantage…let's shine together."

Lady Christine Eames adds:

"A family, fragile like a snowflake  - with the potential to be built into something strong." 

Snowflake Appeal supporter, chef Stevie Parle has provided this special recipe for Snowflake garibaldi biscuits that are great to make with children.

  • 120g butter
  • 120g caster sugar
  • 1 egg, separated
  • 250g plain flour
  • 60g currants
  • 1 clove, ground
  • 4 allspice berries, ground (available in supermarkets, we got ours from Tesco)
  • ¼ nutmeg, ground
  • 3 tbsp milk
  • 50g white rock sugar / white La Perruche sugar cubes, bashed up (tip: if you can't find these, ordinary granulated sugar will be fine)                               

1.  Heat the oven 150C/300F/Gas 2. Mix the butter and sugar together until light and fluffy, then beat in the egg yolk. Fold the flour into the mixture, add the currants, the ground spices and a little milk if the dough is too stiff.

2. Lightly flour a work surface and roll out the biscuits about 4mm thick. Cut them into rounds, ideally with a fluted cutter. Recombine the off-cuts and cut them again, until you have no dough remaining. Lay them on a baking sheet lined with greaseproof paper.

3. Using a pastry brush, coat the biscuits with the egg white to glaze them. Sprinkle over a little rock sugar in the shape of a snow flake.

4. Bake for 15 minutes or until they are pale brown.

5. Remove from the oven and leave to cool...then enjoy!

You could organise a bake sale with friends or colleagues to raise funds for The Snowflake Appeal. These biscuits would surely sell well and other people could bake different Snowflake themed goodies. We like these:

Snowflake cupcakes
Snowflake biscuits
Red velvet Snowflake cake (US measures)