New year and a new look for Home-Start

Home-Start X is changing its look. Over the next eighteen months local people will be seeing a big change to the image of the UK's leading family support charity. But our work is still the same. Home-Start's unique and crucial support to families will not change.

Home-Start (name of scheme) was set up in (XX) and last year helped (XX) families and (XX) children. It has (XX) home-visiting volunteers who spend a few hours a week helping parents with children under five years old. The volunteers visit parents at home and use their own parenting experience to support other mothers and fathers and give them practical and emotional help.

It is one of 340 local Home-Starts supporting families across the country. Nationally the organisation needed to refresh and coordinate its image to give a broader and distinctive appeal.

"Each local Home-Start is funded independently. It's always difficult for local charities like us to get funding. Having a nationwide corporate identity helps individuals, charitable trusts and local authorities recognise the high standards of our training and service. This helps us to fund and deliver our service for local families," said (name of scheme organiser), Scheme Organiser. Please adapt this quote as necessary.

Our new image includes a new logo and strapline, fresh and modern colours, typefaces, photography and written style- all coming together to create a common look and feel for Home-Start publications and has been designed to reflect our friendly, inclusive, family centred approach.

Research with over 250 scheme staff and trustees, supported families, volunteers, UK staff and trustees, funders and partner organisations indicated that the new image needed to reflect the charity's long standing core values of support, friendship, and families.

The research and development of the new look was funded by Home-Start UK. Local Home-Starts will have almost two years to roll out the new image.

ENDS

Home-Start's existing logo Home-Start's new logo

Notes to editor

Home-Start is the UK's leading family support charity. We recruit and train volunteers to support parents with at least one child under the age of five. Our home visiting work is unique in the UK. The charity was set up in 1973 and now supports nearly 35,000 families and over 71,000 children each year. Almost 16,000 volunteers visit families in their own homes - parents supporting other parents in a variety of situations including isolation, bereavement, multiple births, illness or disability.

Further information:

Managers' name, Home-Start Scheme, tel: XX email: XX

National press office:

Please try local contacts first.

Jo McLeish , Press and PR Officer, Home-Start UK.

t: 0870 220 6713; e: jmcleish@home-start.org.uk m: 07917 392130

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