Help us turn 'the worst day of the new year' into a thing of beauty, joy and generosity.

Blue Monday has become known as  the most depressing  day of the year. We have no idea if it's true.  But post-Christmas debts, grey weather, depression and broken new year's resolutions all contribute. And at Home-Start, we are going to fight it, in the name of a good cause.

We need your help to turn Blue Monday white with beautiful snowflakes, and raise £10,000 for our Snowflake Appeal and the unique and fragile children it supports.

So get making now!

All we're asking is for you to crochet a small white snowflake brooch.  Then wear it with pride on Monday 16th January 2017 (Blue Monday 2017) to show your support for our work and to banish the blues.  

Crochet and crafting is well known* for helping improve people's mental well being and reducing stress - so you'll be helping yourself get over Blue Monday just by taking part.

We have kits to help you get started, and instructions and videos to stop you getting tied up in knots.  All provided for us by our supporters LoveCrochet & Bella Coco  who are backing our Snowflake Appeal for the second year. 

"Hundreds and hundreds of people joined us in 2015 to crochet snowflake Christmas decorations. Thousands and thousands of flakes were made, and an amazing £10,000 was raised for the appeal", said Anita Frith, of Home-Start's fundraising team.

"We are so grateful, and we can't wait to see what happens this year."

If you can already crochet, or if you get addicted once you start, why not make brooches  for your friends, families, colleagues or neighbours and ask for donations in return for them wearing the brooch you have made them".

Home-Start and Snowflake Appeal ambassador, Kirstie Allsopp (below), has proudly put on the first snowflake brooch:


The amazing Lillian (below), crocheting brooches while selling her lip balms.  See how easy she makes it look:



What to do next: simply make - wear - share

Crochet using your own hooks and yarns.  Or get a brooch crochet kit here. The money from the kits goes directly to the appeal. And don't just stop at one! The kits make lovely gifts for groups of friends.  Last order date for delivery before Christmas is 14th December.  Orders start up again from 4th January.

What's in the kit?

  • 4mm hook
  • DK white cotton yarn from Three Bears Yarn
  • Printed instructions card, with links to online tutorials
  • Brooch pin
  • All in a lovely organza, drawstring bag.

Just can't stop crocheting?  Then don't!  Fill a long journey  making snowflake brooches, or join forces with your friends, family or craft group to make loads.  Then sell them to raise even more funds so we can help vulnerable children across the UK

Get creative:  the idea of the snowflake appeal is that snowflakes are unique and fragile, just like the children we support.  Once you've got the confidence, your crochet brooches could be unique too. Make them out of any kind of yarn: sparkly, with sequins, or decorate them with beads.

Donations: You can donate the proceeds of your sales/donations to the appeal here.

Share:  so we know that we are turning Blue Monday white with snowflakes.  Send us your #snowflakeselfies on Facebook, Twitter or Instagram, using the hashtag #snowflakeappeal.  We'll repost and share all the ones we see.

Why unique and fragile is so important... read this amazing blog from one mother who had our support.

Thank you to LoveCrochet, Bella Coco, Three Bears Yarn and all your customers, followers and communities for your amazing support of the Snowflake Appeal.

* Evidence of the wellbeing crafting can bring:

Thank you to the thousands of you who joined us last year  Here is what we managed together in 2015. We hope you'll join in the fun again this year.