We are thrilled that John Lewis are supporting Home-Start families this Christmas.

Today sees the launch of the much anticipated John Lewis Christmas advert, with the first TV broadcast scheduled for this evening during ITV’s Pride of Britain Awards.  

The advert, called 'Unexpected Guest', tells the story of what happened when an unexpected guest from outer space, Skye, crash lands on earth and meets a young boy Nathan, who shows her some magical Christmas moments.

The 'third character' in the advert is a festive jumper worn by Nathan and presented to Skye just before she departs from earth. This jumper is important! It’s important because every one John Lewis sells will raise money for Home-Start, with 10% of the purchase price going to families in need, split evenly between Home-Start and FareShare.

Last year John Lewis and Waitrose’s #GiveALittleLove campaign sparked the start of a wonderful (and now long-term partnership) with John Lewis and Waitrose. We’re delighted that The Give A Little Love campaign will continue to raise money for Home-Start and FareShare over Christmas 2021.

A Magical Christmas

Magical Christmas moments aren’t just happening in the John Lewis advert. This year, John Lewis and Waitrose will also deliver a special ‘magical’ Christmas to 165 Home-Start families in areas where there is a John Lewis store, with families in these areas receiving a range of John Lewis and Waitrose products that they have chosen to make this Christmas special for them and their children.

Vivien Waterfield, Deputy Chief Executive at Home-Start UK said:I’m delighted that John Lewis is continuing the support it gave Home-Start last year for another Christmas.

“Over the last year, John Lewis and Waitrose have been working with Home-Starts around the country to bring warmth, comfort, food, connection and joy to over 13,000 families and children. We are delighted that this year’s Christmas campaign will once again raise funds for Home-Start, through the sale of the Christmas jumper and customer donations.

“The pandemic has magnified challenges for parents and children, and sadly it’s the ones who were already struggling with issues such as poor mental health, illness and low wages who’ve been the hardest hit by the crisis. In partnership with John Lewis, we will continue to work together to help families overcome the damage caused by the pandemic and enable them to create the very possible home environments for their children.”