For the second year in a row, Home-Start will be supporting Good Morning Britain (GMB) throughout December with their 1 Million Minutes campaign to help those who are experiencing loneliness.

The 1 Million Minutes initiative encourages viewers to pledge their time to charities that tackle the issues of loneliness. Since launching in 2016, a staggering 522 million minutes of time have been donated.

The campaign asks viewers to pledge their time to one of the six chosen charities looking for volunteers to connect and make people feel less alone.​ GMB viewers can opt for anything from a 60 minute one-off stint to more regular volunteering roles.

Home-Start supports families with young children through challenging times. Families struggling with isolation, loneliness and many other issues receive the support of trained volunteers, either individually in their own home or as part of a group, who work alongside them to give non-judgmental, compassionate and confidential support.

Sally Munday, Volunteering Development Manager at Home-Start UK said “We are extremely proud to be one of the charities GMB have chosen for their campaign for a second year. The cost-of-living crisis continues to have an impact on the time people have to volunteer so this is an important opportunity to help make sure Home-Starts have the volunteers they need to support more families, and to explain how vital the support of a Home-Start volunteer can be.”

Alongside GMB presenters, familiar faces across ITV, celebrities and influencers alike will also get involved and show their support both on air and online.

It has never been more important for us to talk about feeling lonely, especially following the acute isolation the cost of living crisis is currently causing millions of people throughout the country. And so the message for this year is, it won’t cost you a penny to save someone from loneliness. 

Pledge your time to support Home-Start as part of 1 Million Minutes


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