JOB TITLE:                     
Assistant Director Fundraising and Supporter Engagement

REPORTS TO:                 
Deputy Chief Executive


  • Head of Corporate Partnerships,
  • Community and Events Fundraiser,
  • Fundraising Income Support Officer, Fundraising Administrator                       

Flexible, with travel to Leicester office and around the UK



About the Role

Reporting to the Deputy Chief Executive, the Assistant Director of Fundraising and Supporter Engagement is responsible for the development of Home-Start UK’s fundraising and supporter engagement activities ensuring that more people are inspired to connect and contribute to our work and make a real impact to the lives of children and families across the UK. Alongside developing Home-Start UK’s national funding and supporter base, the post-holder will also use their expertise to develop resources and joint initiatives that local Home-Start can engage with to drive income growth and build capacity throughout the network

Main purpose and scope of the role

  • Strategic leadership and departmental management of all Home-Start UK supporter engagement, individual giving and public fundraising activity
  • Developing and implementing a range of new initiatives and outstanding experiences to reach and retain our next generation of supporters and increase funds for Home-Start’s work at a national and local level
  • Building collaborative approaches and capacity across the Home-Start network in order to maximise impact
  • Ensuring all activities are in line with data privacy, fundraising standards and the approach of a values based charity

Key responsibilities include:

  1. Strategy development and programme implementation
  • Lead on the development and implementation of a Home-Start supporter engagement experience that will inspire more supporters to share their time, money and voice towards helping improve the lives of children and families across the UK.
  • Build a strong network of supporters to help influence, support and inform the ongoing development of sustainable income for the charity
  • Design and implement effective offline and online strategies to acquire and develop committed donors/supporters and to maximize income.
  • Lead fundraising and supporter engagement programmes with the Home-Start network that identify and capitalise on opportunities for collaborative working
  • Ensure that Home-Start UK has inspiring supporter engagement and fundraising offerings to engage audiences, including a strong case for support for donors and supporters
  • Work with the Deputy CEO in maintaining and building new high value relationships with individual donor and supporters 
  1. Fundraising and supporter engagement
  • Produce and implement strategic and tactical plans that increase the amount of income that is generated annually from the public, specifically from: individuals, major donors, challenge event participants and community sources
  • Transform our ability to drive data-led supporter engagement work using data to underpin decisions about effective fundraising and supporter engagement approaches
  • Deliver income targets and expenditure budgets for Individual Giving and Supporter Care and be responsible for monitoring progress and setting the budget on an annual basis.
  • Harness the use of digital tools, software and social media to drive fundraising and supporter engagement approaches
  • Manage supporter care and donations processes to deliver a quality supporter journey and maximize the lifetime value of donors and supporters
  • Manage the development of high quality, innovative on- and off-line supporter care materials and ensure they are professionally produced, effective and on brand
  • Inspire good practice and support learning to build fundraising capacity across the Home-Start network
  • Ensure all expenditure and resources are well targeted, effectively planned and monitored, and used to deliver maximum impact
  1. Compliance
  • Devise and implement procedures that demonstrate compliance with all relevant statutory requirements, industry standards and ethical values.
  • Oversee systems and processes that gather and record information on donors with due regard to GDPR and relevant fundraising legislation and best practice guidance across the four nations
  • Actively manage key risks including the likelihood of complaints or litigation
  1. Extended Leadership Team
  • Help drive an ambitious future for our work, secure funding and role-model a positive, collaborative culture, ethos and values
  • Help to identify and address where we can drive progress on diversity and inclusion across Home-Start UK and the wider network
  • Work with colleagues to help build the reputation and awareness of Home-Start’s important role in the family sector at national level with funders, policymakers and the media
  • Represent Home-Start externally, actively networking and maintaining regular contact with key partners in the voluntary, statutory and private sectors in order to build and strengthen relationships.
  • Ensure efficient and effective internal communication, information flows and foster co-operation between staff
  • Take part in Home-Start trustee and senior management meetings, staff meetings and annual conferences as required and present appropriate written reports as necessary.
  • Ensure the proper management of any delegated budgets; participate in budgeting and financial management at departmental and senior staff level as required




  • First-class, senior level fundraising and marketing skills
  • In depth knowledge of the fundraising environment and of a range techniques and disciplines which will support the cost-effective generation of income
  • Proven experience and track record in fundraising, for example as demonstrated through relevant qualifications and training with recognised bodies
  • A deep understanding and strong track record of personally leading change and driving significant income growth and supporter engagement within equivalent and relevant operational environments.
  • Strong analytical and strategic planning skills, be a confident communicator, and have an in-depth knowledge of the fundraising market and regulation.
  • Deep understanding and experience of how digital technologies can underpin effective and data-driven supporter engagement
  • Excellent experience of driving supporter engagement activity including stewardship and relationship management to inform and influence income growth
  • Experience of driving change within a federated network would be an advantage


  • Excellent interpersonal skills with the ability to establish trust and communicate effectively with people from a range of backgrounds and professions internally and externally
  • The drive, vision and intellectual ability to understand the environment Home-Start is operating in to identify and make the most of opportunities
  • Equipped to make the most of digital technologies and the role they can play in income generation and supporter experience
  • Ability to provide creative solutions to problems, applying knowledge and insight appropriately

Personal Qualities

  • A commitment to our organisational values:
    • Accountability - Taking responsibility for our action
    • Ambition - A strong desire to achieve the best for families
    • Respect - Treating others as we wish to be treated
    • Co-operation - Working together to achieve our goals
    • Integrity - Working honestly and truthfully
  • A passion for our work supporting families through compassionate, non-judgemental support and working with volunteers
  • Visionary with the ability to inspire and motivate others with a positive mind-set.
  • Results-focused strategic thinker with the ability to personally deliver tangible outcomes
  • Creative in solving problems and entrepreneurially seizing opportunities
  • Resilient, collaborative, diplomatic and emotionally intelligent
  • Clear commitment towards diversity and inclusion


  • Willingness to travel around the UK and visit the head office in Leicester when required
  • Ability to work flexibly where required (potentially including occasional evenings or weekends).

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